Author: Jon Steel
It's that time again- time for another book review! This time, I am reviewing Perfect Pitch by Jon Steel. This is a book all about presentations. There are tips on how to present, tips on how not to present, and case studies from the worst presentations (the prosecution of O.J. Simpson), to the best presentations (the pitch by London for the 2012 games).
This book was such a joy to read. Steel's writing style sucks you in, and you end up not wanting to put the book down. His own personal examples from his experience were really interesting, and the advice he gives can be applied to other professions as well, not just advertising.
Some of the advice though, from some of the pitches where he went all out, would be hard to follow, especially for a student with almost no budget. But, that is where you get creative. It can also be hard for a student because he describes pitches that can last for a few hours, while in my experience, pitching for school projects has only lasted for about 15 minutes. Steel does say though, that timing is very important, and sometimes a short pitch can be better.
He had so many great nuggets of advice in his book, from PowerPoint to what order to present the information. The best tips though, were what not to do during a presentation (which I have probably been guilty of in the past). Some of these were surprising, too. I won't spoil them for you, you'll have to find out on your own.
The best presentation advice I can give, is for you to read this book.
I hope that you enjoyed the review. I will probably have another book review up tomorrow as well. That would be on the book Zag, by the same author as the Brand Gap, which I reviewed last week.
Don't forget to follow me on Twitter @GalacticGirlx2. That's all for now!
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