Author: Marty Neumeier
Guess what? It's time for another book review! This time, I will be reviewing The Brand Gap.
When you first pick it up, you think: wow, this is a small book. How can there be much that's useful in it? To answer that question, you have to read it, or just read my review.
This book is amazing. It is short and to the point, and it has a lot to say for such a small book. It was very easy to read, and it provided great examples and fun pictures to go along with it. It even has a brand glossary at the back, so that you can look up the terminology that you need later for reference.
This book is broken up into 5 "chapters". I put that in quotation marks because there are all kinds of sub-headings in between. Each chapter focuses on a different part of the strategy needed in order for you to be successful at branding. It takes something that appears to be a daunting task, and makes sound a whole lot simpler.
The writing style is very easy to read and understand. The author uses great analogies so that the reader doesn't get confused and can actually get it. There's nothing worse than when you're trying to read a book, and it just doesn't speak to you or seem very clear. Luckily, that is not the case with The Brand Gap.
I enjoyed this book so much that I just ordered the follow up by the same author called Zag. I would recommend this book to anyone in the industry and any advertising student, whether they want to go business or creative.
The Brand Gap does what it says: it tells you how to bridge the gap between strategy and design. What a great read.
Don't forget to follow me on Twitter: @GalacticGirlx2 for even more insights and opinions.
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