A lot of commercials for cars these days are pretty boring. They talk about the horsepower and the maneuverability, etc, etc, but they don't really show it- other than hugging a few tight curves. This ad for BMW that Cundari made shows a car actually threading the needle, and really shows off how maneuverable and precise a BMW is. This is probably the best car ad I've seen in a long time. Now this is how you do it, and stand out from the crowd at the same time.
This is the first in a series of spots, and I can't wait to see the next ones.
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