I also thought I would try out an app that I downloaded recently from the Android Marketplace which is some cool retro camera app. That's why the picture looks so interesting.
I wasn't allowed to take any pictures during the show, but I thought I would post some of the swag that you got if you were able to attend. Notice the really well designed book and posters with a common theme. Pretty awesome. The contents of the annual are really good too, of course.
So, on to the awards. It was an interesting ceremony to to say the least. Some really great stuff was honoured, some it design, and some of it advertising. Wow, I'm good at stating the obvious sometimes.
The speeches had to be the best part. They were the shortest speeches that I've ever heard. I guess I'm just used to the ones that you hear during things like the Academy Awards. The designers didn't say anything, and the ad people pretty much just thanked the client. The speech of the night went to a writer who had to accept an award on behalf of the agency for best cinematography in an ad. This is what she said:
"I'm accepting this award on behalf of the agency, because clearly, as a writer, I had a lot to do with the cinematography of this commercial."
I kid you not. It was pure awesome, and completely hilarious.
It was a pretty short awards show. Quite a few awards were given out, but I think the whole show lasted around an hour. The big winners were Rethink and Leo Burnett Toronto. They cleaned up. Leo Burnett Toronto also won agency of the year.
Overall, it was a fun night, with a lot of great Canadian work in the advertising and design fields being honoured. I would like to congratulate all of the winners, even though it's a little late.
That's all for now!
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