Book Review: Hey Whipple, Squeeze This.

Book: Hey Whipple, Squeeze This.
Author: Luke Sullivan

I read this book a while ago, and I finally got around to reviewing it (I was very busy at school). I'm glad I finally decided to review it, because there is a new edition coming out in the year.

Let me just say this: Wow.

I had to buy this book because it was recommended reading for school. I bought last January, just as I was beginning to study advertising. It sat on my shelf for a few months because I just didn't really care to read advertising books at the time, unless a teacher assigned a reading.

When I finally did decide to read it, I couldn't put it down, which, looking back, is probably a bad thing because I probably should have taken notes, but whatever.

I hear that this is the best book that was written about about advertising of all time (my teachers have said that). As of right now, I have to agree (although there is another book that I'm chomping at the bit to review which is a close second). Sullivan describes everything, from what it's like to be an advertising creative, to how to sit down and write ads. Probably my favourite chapter is the one in which he describes some horror stories about clients. It was probably the funniest part of the whole book.

Sullivan uses excellent examples of great ads throughout his book to hammer his points home, and he has no shame in showing off the first ad he ever did. I've got to say, he's come a long way. He became one of the best copywriters in the business.

Whipple was a lot of fun to read. I especially love the short paragraphs and the sub-heads: those really break up the book and let it flow better. I can't stand books with really long chapters and no sub-heads; you never feel like you get anywhere when you are reading them. But, I digress.

If you want to learn a lot about advertising in one read, then read this book. It is a must for anyone who is either in the business, or someone who aspires to be. Even account people should read it. It's that important.

I'm looking forward to the new edition because there will be lots of great information all about new media and digital packed into it. That was the only thing that was lacking in this edition. But you can't blame the author, they weren't as big at the time.

This book is a lot of fun, and it sure makes the ad business sound like fun too.

That's all for now.